Phetolelo bakeng sa MarCom.
Bakeng sa Molemo o Molemo oa MarCom
Phetolelo, transcreation kapa copywriting ea likopi tsa puisano tsa mebaraka, mapetjo, khamphani kapa mabitso a marang-rang, joalo-joalo Lilemo tse 20 tsa boiphihlelo bo atlehileng ho sebeletsa ho feta 100 MarCom.mafapha a lik'hamphani liindasteri tse sa tšoaneng.
Lintlha tse bohloko ho phetolelo ea puisano ea 'maraka
Nako: "Re hloka ho e romella hosane, re etse joang?"
Mokhoa oa ho ngola: "Mokhoa oa ho fetolela ha o lumellane le setso sa k'hamphani ea rona ebile ha o tloaelane le lihlahisoa tsa rona. Re lokela ho etsa'ng?"
Matla a papatso: "Ho thoe'ng haeba phetolelo ea lentsoe ka lentsoe e se na matla a papatso?"
Lintlha tsa Tšebeletso
●Lihlahisoa
MarCom copywriting translation/transcreation, lebitso la khoebo/lebitso la khamphani/papatso ea lepetjo la papatso.
●Litlhoko tse fapaneng
Ho fapana le phetolelo ea lentsoe ka lentsoe, puisano ea 'maraka e hloka hore bafetoleli ba tloaelane le setso, lihlahisoa, mokhoa oa ho ngola le sepheo sa phatlalatso sa moreki.E hloka tlhahiso ea bobeli ka puo eo ho buuoang ka eona, 'me e totobatsa phello ea phatlalatso le nako.
●4 Litšiea tsa Boleng
Tataiso ea setaele, mantsoe, corpus le puisano (ho kenyeletsoa koetliso ea setso sa khoebo, sehlahisoa le mokhoa, puisano ka sepheo sa phatlalatso, jj.)
●Lintlha tsa Tšebeletso
Karabelo le thomello ka nako, tlhahlobo ea mantsoe a thibetsoeng ke melao ea papatso, lihlopha tse inehetseng tsa bafetoleli/bangoli, jj.
●Phihlelo e Pharalletseng
Lihlahisoa tsa rona tse hlahisitsoeng le tsebo e phahameng;boiphihlelo bo pharaletseng ba ho sebetsa le mafapha a papatso, mafapha a likhokahano tsa likhoebo, le mekhatlo ea papatso.
Ba bang ba Bareki
Lefapha la Khokahano ea Khoebo ea Evonik / Basf / Eastman / DSM / 3M / Lanxess
Lefapha la E-commerce la Under Armor/Uniqlo/Aldi
Lefapha la Khoebo.
ea LV/Gucci/Fendi
Lefapha la Lipapatso la Air China/ China Southern Airlines
Lefapha la Likhokahano tsa Khoebo la Ford/ Lamborghini/BMW
Lihlopha tsa Morero ho Ogilvy Shanghai le Beijing/ BlueFocus/Highteam
Hearst Media Group